Understand the buyer.
Then decide.

Before you decide what to say, build, or spend — understand what makes them buy. Deep conversations with buyers and near-buyers uncover what drives the decision, distilled into one clear direction for your next Launch, Rebrand, or Campaign.

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Best booked before you launch, rebrand or buy ads. By application, one client at a time.

Everything you sell stands on what your buyers believe.

Your offer, your marketing, your content and your sales calls each assume something about the buyer. Research checks those assumptions first, so everything above it has solid ground.

SalesWhich objection to answer, and when
ContentWhat your audience actually stops for
MarketingWhich message and channel deserve the budget
OfferWho it is for and what it promises
Buyer researchStart hereWhat your buyers do, say and fear, in their own words

Skip the base and every layer above it rests on a guess.

Starting here can save money and make money.

Save money

Find the weak assumption before it costs you a launch, a rebrand or an ad budget.

  • Fix the promise before the launchIf buyers doubt what you promise, you hear it from five people now, not from an empty cart later.
  • Skip the rebrand you don't needSometimes buyers already understand you and the gap is somewhere else. Then the rebrand budget stays in your account.
  • Stop paying for the wrong messageAds built on words your buyers never use cost money and attract the wrong people.
  • Stop discounting a problem price won't fix"Too expensive" often means "I can't see what I'd get." A discount doesn't answer that.

Make more money

Put your next spend behind what your buyers actually respond to.

  • Sound like your buyersPages, posts and ads in their own words, so the right people recognise themselves.
  • Answer the real objection on the callKnow what stops people before they say it, and address it earlier in the conversation.
  • Shape the offer the way buyers want itScope, duration and proof built around what made them hesitate.
  • Win back the people who almost boughtFollow up with what would have made them say yes, instead of a generic check-in.

The same findings serve both. Results depend on how you apply the plan.

Five conversations in. A decision and a strategy out.

The decision

Go as planned, change something first, or hold. Each verdict comes with the evidence behind it and how sure we are.

The strategy

Where to play and how to win, built from your buyers' words: who to lead with, the moment they start looking, why they pick you over what else they weighed, and what you should not claim.

The evidence

Every finding traces to a buyer quote, or to a timestamp in one of your sales calls. An assumption register shows what buyers backed, what is still a guess, and which guess to test first.

The plan

First actions with owners and dates, a cheap test for each shaky assumption, and decision rules written before the test runs.

Seven days from kickoff to decision.

Day 1

You tell me what you are about to spend on and share a list of past buyers and people who almost bought. I write the invitation; you send it from your inbox. Recorded sales calls are welcome too.

Days 2 to 5

I handle replies and scheduling, interview five people, and review up to five of your recorded calls. Everything is coded quote by quote.

Day 6

I score the evidence against what a buyer must believe before acting, then write the decision and the strategy.

Day 7

We go through it together on a call. Check-ins follow at 14 and 30 days.

Your time: a short kickoff, one email sent from your inbox, and one review call. You don't chase anyone.

Two ways to work together.

Start with the X-Ray to find what is stopping buyers. Choose the Close-Rate Rebuild when your calls are booked but too few end in a yes.

Start here

The Buyer X-Ray

Five buyer interviews, your sales calls if you record them, one spend decision, and a strategy to act on it.

$750$1,500

Beta price for the first cohort

Delivered in 7 days. One Sprint at a time.

Apply for the Sprint

What I need from you: a list of past buyers and near-buyers, and one email sent from your inbox. I handle the rest.

What is included

  • Recruitment done for you: I write the invitation, handle replies and book every interview
  • Five interviews with your buyers and near-buyers, run by me
  • Up to five recorded sales calls reviewed for where buyers hesitated if you have them
  • The decision: go, change first, or hold
  • Where to play and how to win, from your buyers' words
  • Evidence bank and assumption register
  • A 30-day test plan with decision rules
  • A review call, then check-ins at 14 and 30 days
If I can't hand you a clear verdict by day 7, backed by what your own buyers said, you don't pay. The 7 days start once five interviews are booked.
For booked calls that don't close

The Close-Rate Rebuild

Your calls are full. Too few say yes. I find out why from the people who almost bought and from the calls where they hesitated. Then we rebuild your offer and your sales conversation around what they said.

$2,950

Founding price. Moves to $5,000 after the first clients.

Four weeks, then 30 days of tracking. Two clients at a time.

Apply for the Rebuild

What I need from you: 10 recorded sales calls, a list of past buyers and near-buyers, and your current close rate.

What is included

  • Everything in the Buyer X-Ray: five interviews, recruitment done for you, the decision and the evidence
  • 10 recorded sales calls analysed for where momentum drops, what buyers asked, and which answers lost them
  • A rebuilt offer: positioning, promise and what is included, in your buyers' words
  • A sales call playbook: the call structure, the objections that come up, what to say at each, and the questions to ask
  • A messaging brief for your sales page and follow-up emails, written from the evidence
  • Close-rate tracking on your next 20 calls against your baseline, with a review at 30 days
What we measure: your close rate on the next 20 calls, against the close rate you start with. You see the number either way. No revenue is promised, and the number is reported honestly.

Started with the X-Ray? Its fee counts toward the Rebuild if you upgrade within 30 days.

Instead of a rebrand you pay for to find out whether you needed one.

Instead of an AI prompt that can only reason from what you already believe.

Instead of another quarter of waiting for it to fix itself.

Who it fits, and what it can't do.

A strong fit

  • An established coach, consultant or agency with past buyers
  • A launch, rebrand or ad spend ahead, or an offer that has slipped
  • Past buyers and near-buyers you can email
  • Willingness to change the plan, not only the copy
  • For the Rebuild: at least 8 to 10 sales calls a month, recorded

Probably not a fit

  • No live offer or paying buyers yet
  • No way to contact past buyers or near-buyers
  • A wish for a revenue forecast or a guarantee of more sales
  • Finished sales copy or an ad build as the main deliverable

Five conversations show patterns and test assumptions for your buyers. They do not forecast revenue, size a market or prove one single cause. When the evidence is thin, the report says so.

Founder, Deep Brand Code.

Katrina, founder of Deep Brand Code
Katrina Singaite
Behavioral research and buyer-led strategy

Most research asks buyers what they think. I study what they actually do: the words they use before anyone is selling to them, the moment that made them start looking, the reason they almost didn't buy.

My background is in Behavioral Psychology, Conversion Rate Optimization, Branding and Neuromarketing. When an offer stops converting, or a big spend is coming, I don't start with the copy. I start with real conversations, because the gap is usually between what a buyer says and how they actually decide, and that is where the real objection hides.

Before you apply.

How is this different from asking an AI to review my offer?
An AI can only reason from what you already believe: your sales page and your own description of your buyer. It cannot hold a conversation with someone who almost bought from you. The value here is evidence that did not exist until I interviewed five people, with every conclusion traced to something a real buyer said.
What do I get after the seven days?
A decision (go, change first, or hold), a strategy for where to play and how to win, the evidence behind both, and a 30-day plan with decision rules. We go through it on a review call, and I check in at 14 and 30 days.
How much of my time does it take?
A short kickoff, one email sent from your inbox, and one review call of 45 to 60 minutes. I write the invitation, handle replies and scheduling, and do the interviewing, coding and analysis.
Do I have to recruit the interviewees?
No. You share a list of past buyers and people who almost bought, and send one short email I write for you. Replies come to me, and I book the conversations. An invitation from you gets far more replies than one from a stranger, which is why it goes out under your name.
What if not enough people reply?
Not everyone on the list will say yes, so a longer list helps. If five interviews aren't booked within the first few days, we decide together: send a short reminder, widen the list, or lean more on your recorded calls. The 7 days start once five interviews are booked.
Do I need recorded sales calls?
No. They are optional. If you record calls, send up to five where the buyer agreed to be recorded. Calls show where a buyer hesitated in the moment; interviews show what they decided afterwards. Recordings are handled confidentially and deleted after the Sprint.
What do I need ready?
Your current offer and price, your sales page if you have one, the spend or relaunch you are planning, and a list of past buyers and near-buyers you can email. Recorded sales calls are a bonus, not a requirement.
Can you promise more revenue?
No. The findings can stop a spend that rests on a guess, or point it at what your buyers respond to. Whether that earns more depends on how the plan is applied. What I do guarantee is a clear verdict, backed by what your buyers said, by day 7.
What if the interviews are not clear?
Five interviews usually show a repeated pattern, but not always. If the evidence is thin, I say so plainly, give the verdict the evidence can support, and name what extra evidence would settle it.
Does it include writing my sales page or running ads?
No. The strategy tells you where to play, how to win and which message to lead with. Writing the page and running the campaign are separate work, done by you or your team.
Why the beta price?
I'm running a small number of Sprints at a reduced price while I build a track record with real clients. In exchange, I ask for honest feedback and, where results allow, permission to use an anonymized case study. The price moves up as the process proves itself.
What happens after the Sprint?
I check in at 14 and 30 days to see what you tested and what happened. If the X-Ray shows the bottleneck sits in your sales calls, the Close-Rate Rebuild is the next step, and the X-Ray fee counts toward it if you upgrade within 30 days.
Which one should I choose?
Choose the X-Ray if you are about to launch, rebrand or spend on ads and want to know what to change first. Choose the Close-Rate Rebuild if you already book sales calls every month and too few of them end in a yes. If you are not sure, apply for the X-Ray and tell me your situation.
Can you promise a higher close rate?
No. I measure it on your next 20 calls against the rate you start with, and report the number either way. What changes it is how you use the playbook on your calls, and that part is yours.

Planning a launch, a rebrand or an ad budget? Talk to your buyers first.

Tell me what you are about to spend on and by when. You will know within two business days whether the Sprint is the right next step.

Apply for the Sprint