Your visitors already know how to click. The real question is why they don't buy.

Two reasons. I'm currently in the founding phase of this practice and refining the methodology through real client work. I'm also building a portfolio of case studies based on actual outcomes, not theory. In exchange for the reduced rate, I ask for honest feedback after implementation and permission to publish anonymized case studies where appropriate. After this phase, pricing returns to full rate.

My background is in behavioral psychology and neuromarketing, focused on how people actually make decisions — not just how pages are optimized. The application to conversion work is what I'm actively building now through live projects, alongside advanced CRO training (CXL). I'm upfront about that because the value here comes from the behavioral lens, not years of recycled CRO templates.

Tier 0 fits when you want deep customer research only — useful before a launch, repositioning, or to inform your messaging across channels. Tier I fits when you want a focused diagnostic of a single page without full customer research. Tier II fits when you want the diagnosis grounded in real customer interviews and behavioral insight — this is the most chosen because it solves the gap research-only and audit-only consultants both leave open. Tier III fits when you're preparing for a higher-stakes growth moment and want everything — research, diagnosis, positioning, and finished sales page copywriting — delivered as one integrated engagement. If you already work with a copywriter and want strategic direction only, mention that when you apply and I'll adjust scope and pricing accordingly. If you're unsure, apply with your situation — I'll recommend the right level or tell you directly if none are a fit.

Most CRO audits produce long lists of isolated optimizations. This work starts earlier — where in the decision process the visitor is hesitating, and why. Instead of tactical suggestions, you get a structured diagnosis of the behavioral bottleneck, so improvements compound instead of scattering attention.

The methodology is anchored in how buyers actually decide, which is the same process whether they encounter you on your page, in a search result, in an AI-generated recommendation, or in a forum thread. The research outputs — particularly the buyer language and decision triggers — apply across every surface. The audit and positioning work focuses on the sales funnel because that's where conversion happens, but the underlying research transfers directly to how your brand needs to show up everywhere else buyers evaluate you.

Tier III includes finished copywriting for one sales page — headline, subheads, section copy, CTAs, and FAQ, up to about 2,000 words, with two revision rounds included. This is the full integrated package: the research and diagnosis inform the positioning, the positioning informs the messaging strategy, and the messaging strategy produces the finished copy you can publish. Tiers 0, I, and II do not include finished copywriting; they deliver strategic direction your copywriter or team executes. If you have your own copywriter and want Tier III without the copywriting component, mention this when you apply — I'll adjust the scope and pricing accordingly. Copy beyond one sales page (additional offers, email sequences, ads) is a separate engagement.

Yes — the Deep Brand Code AI tool at deepbrandcode.app runs the same four-layer behavioral framework on your page automatically. It's the lighter-touch entry point: free first audit, with self-service tiers for ongoing research and the full Neural Buyer Profile. The consulting engagements on this page are for clients who want the work done with them, including customer interviews I conduct personally and finished strategic deliverables.

That's the primary focus, because high-consideration digital purchases reveal decision behavior most clearly. However, I also work with other businesses as long as there's a live offer, meaningful traffic, and a clear conversion problem to solve.

After implementation, we review what changed and what improved, and co-write a short case study. You approve everything before anything is published. If results aren't meaningfully positive, nothing is published beyond a simple testimonial if you choose. If you prefer complete privacy, that's possible — but it's outside the founding-phase terms.

Submit your details and I'll respond personally within 1–2 business days. If it's not a fit — for example no live page, insufficient traffic, or a problem outside conversion behavior — I'll say so directly rather than proceed.