Conversion Audit — Deep Brand Code™

The Real Problem

Most Conversion Advice Fixes the Wrong Thing

You've rewritten headlines, tested button colors, added testimonials — and the numbers barely moved. That's because most optimization is random. It treats symptoms instead of diagnosing the actual bottleneck.

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Polishing a broken foundation

A brilliant CTA won't help if visitors can't tell what you do within 3 seconds of landing on your page.

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Adding proof too early

Testimonials before visitors understand your offer reads as desperation — it triggers skepticism, not trust.

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Pushing urgency prematurely

Scarcity without established value feels manipulative. The brain files you under "aggressive" and moves on.

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Optimizing out of order

The brain processes decisions sequentially. If an early layer fails, everything downstream is wasted effort.

How It Works

A Clear, Structured Process — Start to Finish

No vague recommendations. No subjective opinions. A diagnostic system that identifies the bottleneck and tells you exactly what to fix, in what order.

Submit Your Page & Context

Fill out a short intake form with your page URL, traffic details, and what you've already tried. Takes about 3 minutes. I'll review everything and send you a personalized video confirming I understand your situation and that the audit is the right fit.

Deep Diagnostic Audit

I evaluate your page through four sequential decision layers the brain processes before converting: Perception, Safety, Value, and Action. Each layer is scored on 5 objective criteria. Your dominant failure point — the specific layer losing you customers — is identified.

Behavior Data Review

If analytics tools are available, I review real visitor behavior — heatmaps, scroll depth, session recordings — to validate and strengthen the audit findings with hard evidence.

Report + Personalized Video Walkthrough

You receive a detailed written report with your scores and fixes, plus a personalized video walkthrough where I explain every finding, the dominant failure, and your top 3 prioritized fixes. Watch on your schedule, rewatch anytime, share with your team.

The Framework

Four Layers. One Bottleneck. The Right Fix First.

The brain evaluates brands sequentially — not holistically. Each layer gates the next. If an earlier layer fails, nothing downstream can succeed. The audit finds which layer is breaking.

Layer 01

Perception

"What is this?"

Can visitors categorize you in under 3 seconds? If not, they leave — no matter how good your offer is.

Layer 02

Safety

"Is this risky?"

Does anything trigger threat detection — defensive language, aggressive proof, desperation signals?

Layer 03

Value

"Is this worth it?"

Is the trade-off clear? Are outcomes concrete, anchored against alternatives, and framed around real loss?

Layer 04

Action

"Should I act now?"

Does the CTA feel safe? Is commitment proportional? Is friction intentional or just accidental?

What You Receive

A Complete Audit Report You Can Act On Immediately

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4-Layer Score Breakdown

Clear scores across all 20 criteria with specific notes on what passed, what failed, and why each matters.

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Dominant Failure Diagnosis

The single most impactful bottleneck identified — the one layer that's gating everything else and must be fixed first.

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Top 3 Prioritized Fixes

Specific, actionable recommendations in the correct order — with expected impact and implementation guidance.

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Behavior Data Insights

If analytics are available: heatmap analysis, scroll depth review, and session recording observations that validate the diagnosis.

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"Do Not Touch" List

Layers and elements that are working — so you don't accidentally break what's functional while fixing what's not.

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Personalized Video Walkthrough

A detailed recorded walkthrough where I explain every finding, your scores, the dominant failure, and exactly what to fix. Watch on your schedule, rewatch anytime, share with your team.

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14-Day Follow-Up Support

Questions after watching the walkthrough? Reply anytime within 14 days and I'll respond with detailed answers or a short follow-up video.

Investment

Single-Page Conversion Audit

Deep Brand Code™ Audit

Let's Talk

Pricing depends on page complexity and scope. Submit your page and I'll send you a personalized quote.

Personalized pre-audit video reviewing your situation
Full 20-criteria diagnostic audit
Behavior analytics review (if available)
Written audit report with scores and fixes
Recorded video walkthrough — watch on your schedule
14-day follow-up support via email or video

Submit Your Page for Review

Fill out a short form. I'll review your page and respond within 1 business day.

Need multiple pages audited or full-funnel analysis? Mention it in the form and I'll put together a custom scope.

Is This Right For You?

This Audit Works Best For Specific Situations

Good fit

You're getting traffic but conversions are low or stalled
You've tried various changes but can't pinpoint what's actually wrong
You have a landing page, sales page, or funnel entry point that should be performing better
You want a structured diagnosis — not opinions

Not the right fit

You don't have a live page yet (this audits existing pages)
You're looking for someone to redesign or build your site
You need a full rebrand or repositioning strategy
Your primary issue is traffic volume, not conversion rate

Common Questions

Before You Decide

How is this different from a generic website review?

Most reviews give you a list of everything that could be improved. This audit identifies the one bottleneck that's actually costing you conversions and tells you what to fix first, second, and third — based on how the brain processes purchase decisions, not opinion.

What if I can't implement the fixes myself?

The fixes are written as specific, actionable instructions your existing team, developer, or copywriter can implement. If you need hands-on implementation support, mention it in your intake form — I offer implementation packages separately.

How long until I get my audit results?

Typically 5–7 business days from when you submit the intake form to receiving your full report and video walkthrough. If behavior analytics need to be set up first, add 1–2 weeks for data collection.

Do I need special tools or software installed?

Not required. If you already have analytics tools like Hotjar or Microsoft Clarity, I'll use that data to strengthen the audit. If not, I can guide you through a quick setup — or I'll conduct the audit using the framework alone, which is fully effective on its own.

What kinds of pages can you audit?

Any page with a conversion goal: homepages, landing pages, sales pages, webinar registration pages, lead magnet opt-in pages, or specific steps in a funnel. One audit covers one page in depth.

Why isn't there a live call?

By design. A recorded video walkthrough is actually more valuable — you can rewatch sections, pause to take notes, share it with your team, and reference it during implementation. You also get follow-up support via email or short video responses for 14 days after delivery. The entire process is structured to respect your time and give you a better deliverable than a one-time conversation.

What if the audit doesn't find anything wrong?

In practice, every page has room for improvement somewhere in the four layers. But if your page scores 17+ out of 20, the audit confirms what's working and identifies the minor optimizations that can push performance further.

Find Out Exactly Why Your Page Isn't Converting — And What to Fix First